What Is Domain Authority?
Domain Authority (DA) and Domain Rating (DR) are third-party metrics developed by Moz and Ahrefs. They score websites on a scale of 1 to 100 based on backlink quality and quantity.
Important: Google does not use DA or DR in its ranking algorithm. These are predictive metrics, but they correlate strongly with search performance.
Why It Matters
Sites with higher DA tend to rank more easily for competitive keywords because they have stronger backlink profiles backing their content.
How to Improve Your Domain Authority
There is only one way: earn more high-quality backlinks from authoritative websites. Internal linking and content quality contribute indirectly, but backlinks are the primary driver.
What Good DA Looks Like
DA is relative to your niche and competitors. Focus on closing the gap with your direct competitors rather than chasing an arbitrary number.
