The Channel Debate
Should you invest in LinkedIn outreach, cold email, or both? The answer depends on your industry, audience, and deal size.
LinkedIn: The Relationship Channel
LinkedIn excels at building relationships with senior decision-makers. Acceptance rates of 30-40% and reply rates of 15-25% make it effective for enterprise sales. Volume is limited though.
Cold Email: The Volume Channel
Cold email lets you reach thousands per month at lower cost. Open rates of 40-50% and reply rates of 3-8% work at scale.
The Multi-Channel Advantage
The most effective campaigns use both together. Multi-channel campaigns consistently outperform single-channel by 2-3x in meetings booked.
Budget Allocation
Enterprise deals above $50K: 60% LinkedIn, 40% email. Mid-market $10K-$50K: split evenly. SMB below $10K: 60% email, 40% LinkedIn.
